On Super Bowl Sunday, most American’s watched the Big Game for one of three reasons: football, commercials and/or the halftime performance. However, the employees at Colle+McVoy were watching the game AND their tweet decks for all of the above and more. While all of us were tweeting about our favorite plays, commercials and dips, Colle+McVoy was hard at work creating an interactive infographic about America’s tweets during the Super Bowl. Insightful statistics prove that Americans tweet more during the Super Bowl than any other prime time event, while drinking beer and eating pepperoni pizza from Papa John’s. But what do these stats really mean? The top 5 brands that were tweeted about were: Doritos, Toyota, H&M, Skechers and the History Channel. While Doritos were consistently tweeted about during the entire length of the football game. The official hashtag (#sb46) was only used by 4% of all tweets. Does Colle+McVoy’s SuperChatter correspond directly with America’s perception of the game and all its festivities? Will this help advertisers create more successful messages to broadcast during the Super Bowl? Or does it just simply mean every commercial should have a more than half naked David Beckham? For now, the SuperChatter reinstates that Colle+MCVoy is always on top of their game and constantly looking to increase their innovation, integration and engagement with consumers. Great job Colle+McVoy, I hope you all get plenty of coffee this morning.